Hello from Amsterdam, and welcome to The Rare Now. Our lifestyle products are based on our belief that true joy and love radiate from the inside out — when the body and mind are in a state of harmony.

Our journey began in Bali. Surrounded by beautiful nature, we wanted to capture the essence of that loving state of being in something material — matter to share with others.

The Rare Now is more than a T-shirt. Our T-shirts are matter. Cotton is matter. Matter has a soul.As matter comes close to the skin, it moves away from consumption.

"I am more that a t-shirt". Words reflect inward. No longer something — but someone — speaks to you. Someone like you and me.

Our unique T-shirt carries a message of comfort and care on the inside. We wish to touch people — one person at a time — with love and kindness.