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Terms & Privacy

The Rare Now — Terms & Privacy

Last updated: August 2026

Welcome to The Rare Now.

We believe in making things with care and in treating the people who buy them with the same care. So we’ve tried to keep these terms as simple and human as possible.

By visiting our website or buying something from us, you agree to the terms below. They explain how our store works, what you can expect from us, what we expect from you, and how we look after your personal information.

Our online store is operated by Beyond Mind B.V. and powered by Shopify, which provides the e-commerce platform that allows us to share and sell our products.

1. USING OUR STORE

You may browse and use The Rare Now website as long as you do so lawfully and responsibly.

To make a purchase, you must be legally able to enter into a purchase agreement in your country, or have permission from a parent or legal guardian where required.

Please don’t use our website, products, content, or services for anything illegal, harmful, fraudulent, or unauthorized.

And naturally: no viruses, malicious code, attempts to interfere with the website, or anything else that could harm us or other visitors.

2. OUR PRODUCTS

We create products that we hope bring a little more meaning, beauty, and presence into everyday life.

Some products may be produced in limited quantities and may only be available online.

We do our best to show every product as accurately as possible. Still, colors and details can look slightly different depending on your screen, device, or the nature of the materials used.

Product descriptions, availability, and prices may change from time to time.

We may also choose to limit or discontinue a product. That is part of keeping The Rare Now alive, evolving, and occasionally rare.

3. ORDERS & PAYMENT

When placing an order, please provide accurate and up-to-date information so we can get your order to the right place.

We reserve the right to refuse or cancel an order in exceptional circumstances, for example, suspected fraud, incorrect pricing, technical errors, or stock issues.

Payments are processed securely through our payment partners. We do not directly store your complete credit card details.

4. PRICES & CHANGES

Our prices may change from time to time.

We may also update, change, pause, or discontinue parts of our website or services when necessary.

Naturally, changes made after you have completed a purchase will not alter the agreed price of that order.

5. ACCURACY OF INFORMATION

We do our best to keep everything on The Rare Now accurate, useful, and up to date.

Occasionally, however, something may be incomplete, outdated, or simply wrong. If we discover an error - for example in a price, description, availability, or promotion - we reserve the right to correct it.

If an error materially affects an order you have already placed, we will contact you where appropriate.

6. OUR CONTENT

The words, images, designs, graphics, ideas, logos, and other original content on The Rare Now belong to us or are used with permission.

Please enjoy them, share our world, and tell others about us, but don’t reproduce, commercially exploit, copy, or resell our content or designs without our written permission.

7. THIRD-PARTY SERVICES & LINKS

To make The Rare Now work, we use trusted third-party services for things such as payments, shipping, analytics, and running our online store.

These may include services such as Shopify, Stripe, Mollie, PayPal, and DHL, depending on how you interact with us.

Sometimes our website may also link to other websites. We don’t control those websites and aren’t responsible for their content, privacy practices, or services.

8. YOUR COMMENTS & CONTRIBUTIONS

We love hearing from people.

If you send us feedback, ideas, comments, reviews, photographs, or other contributions, please make sure you have the right to share them and that they don’t violate anyone else’s rights.

Where you explicitly submit content for publication or promotion, you give us permission to use that content in connection with The Rare Now.

9. A NOTE ON WELLBEING CONTENT

From time to time, The Rare Now may share ideas about living, creativity, presence, wellbeing, or simply making more of the moment.

These are intended as inspiration and general information only.

Nothing on our website should be considered medical, psychological, legal, or other professional advice. If you need professional support or advice, please speak with an appropriately qualified professional.

10. OUR RESPONSIBILITY

We want your experience with The Rare Now to be a good one.

At the same time, websites and digital services are not always perfect. We cannot promise that the website will always be uninterrupted, completely secure, or error-free.

Nothing in these terms excludes or limits rights or protections that you have under applicable consumer law.

Privacy Policy

11. YOUR PRIVACY

Your privacy matters to us.

We only want to collect the information we genuinely need to run The Rare Now, deliver your order, communicate with you, and improve what we do.

We don’t sell your personal information.

12. WHAT INFORMATION WE COLLECT

When you visit our website, place an order, subscribe to something, or contact us, we may collect information such as:

  • your name;

  • email address;

  • billing and delivery address;

  • telephone number;

  • order and transaction information;

  • communications you send us;

  • technical information such as browser, device, IP address, and website activity;

  • marketing preferences where applicable.

Payment information is handled securely by our payment providers. We do not directly store your full credit card details.

13. WHY WE USE YOUR INFORMATION

We use your information to do things such as:

  • process and deliver your orders;

  • communicate with you about your purchase;

  • provide customer service;

  • process payments and prevent fraud;

  • improve our website and products;

  • meet our legal and administrative obligations;

  • send you news or inspiration when you have chosen to receive it.

We only use your information when we have a valid reason to do so.

14. MARKETING & CONSENT

If you sign up to hear from The Rare Now, we may occasionally send you news, stories, product releases, invitations, or other things we think are worth sharing.

We don’t want to fill your inbox just because we can.

You can unsubscribe from marketing communications at any time.

Where consent is required to use your information, you can also withdraw that consent at any time.

15. WHO WE SHARE INFORMATION WITH

We only share personal information with third parties when it is necessary to operate The Rare Now or when we are legally required to do so.

This can include partners that help us with:

  • e-commerce;

  • payment processing;

  • shipping and fulfilment;

  • email and communications;

  • analytics;

  • website hosting and technology;

  • accounting, legal, and regulatory requirements.

These partners only receive the information necessary to perform their services and handle your information according to their own legal and privacy obligations.

16. SHOPIFY

Our store is hosted by Shopify, which provides the technology that powers our online shop.

Shopify processes certain personal information to provide its services to us and to you.

Payments made through Shopify and our payment providers use industry-standard security measures, including applicable PCI-DSS requirements.

17. COOKIES

Like most websites, The Rare Now uses cookies and similar technologies.

Some are necessary to make the website and checkout work. Others help us understand how people use the site and improve the experience.

Where required by law, we will ask for your permission before using non-essential cookies.

You can manage your cookie choices through our cookie settings where available.

18. KEEPING YOUR INFORMATION SAFE

We take reasonable technical and organizational measures to protect your personal information.

No online system can ever be completely risk-free, but we take privacy and security seriously and work with established technology and payment providers to help keep your information protected.

19. HOW LONG WE KEEP INFORMATION

We keep personal information only for as long as we reasonably need it  - for example, to fulfil your order, provide customer service, meet accounting or legal obligations, or resolve a dispute.

After that, information is deleted or anonymized where appropriate.

20. YOUR PRIVACY RIGHTS

Depending on where you live, you may have rights over your personal information.

For customers in the European Union and European Economic Area, these can include the right to:

  • access the personal information we hold about you;

  • correct inaccurate information;

  • ask us to delete certain information;

  • restrict or object to certain uses of your information;

  • receive certain information in a portable format;

  • withdraw consent where our use is based on your consent.

If you want to exercise any of these rights, just contact us.

21. CHANGES TO THESE TERMS & PRIVACY POLICY

The Rare Now will evolve, and occasionally these terms will too.

When we make meaningful changes, we’ll update this page and change the “Last updated” date at the top.

The latest version published here will always be the version that applies.

22. IF SOMETHING GOES WRONG

If part of these terms is found to be invalid or unenforceable, the rest will continue to apply.

Nothing in these terms is intended to take away any mandatory rights you have under applicable consumer or privacy law.

23. QUESTIONS? TALK TO US.

If you have a question about an order, these terms, your privacy, or the information we hold about you, please get in touch:

The Rare Now
Email: [email address]
Company: Beyond Mind B.V. 
Address: Reijnier Vinkeleskade 70
Chamber of Commerce / KvK: 96831553

We’ll do our best to help.

Be here. The Rare Now.